Linking insight and concept
In today’s competitive market, it takes skill to stand out from the crowd when introducing a new product or service. Kunde & Co has more than 25 years’ experience in impactful product conceptualisation and launches.
We not only create launch campaigns but use our deep understanding of our customers’ businesses to help them conceptualise new offerings. Through analysis we uncover the ideal positioning, identify the right segments and create impactful launch plans. We do this for the broadest of FMCG brands to the most specialised capital goods.