HTH
The Task:
Strengthen and differentiate HTH’s brand position through the development of a new communication platform.
The results have been impressive, and Kunde & Co is proud to have been part of the journey. A new chapter recently began with HTH’s new communication platform, “Modern life needs the right kitchen.”
Strengthen and differentiate HTH’s brand position through the development of a new communication platform.
The Nordic kitchen market is highly competitive, and the challenge for most kitchen brands is to build differentiated brand positions which appeal to clearly defined target groups.
HTH set the course, and decided to further strengthen the brand’s position and image with development of a new communication platform.
Consumer preferences change and evolve constantly when it comes to kitchen design.
The way we live our lives influences our priorities and preferences, and this insight forms the foundation for HTH’s new communication platform, “Modern life needs the right kitchen.”
HTH maintains the philosophy that buying and owning a kitchen should revolve around people’s lives, not the other way around, and that’s why HTH tries to constantly develop their product and service concepts, combining innovative thinking with classical design, quality and customer service.
The new communication platform was launched in March 2016 in Denmark, Norway, Sweden and Finland. HTH and Kunde & Co worked together to develop and implement the campaign, which included TV commercials, social media, content development, ads, inserts, etc. – all of which communicated the brand story and position. Kunde & Co also developed a new visual identity for HTH, which further underlines and accentuates the brand image.
To find out more about what Kunde & Co can do for you and your company, please contact us
Join 3,000 of your peers
Thanks for being a part of our network